http://copyright-articles.com Learn about copyright law, copyrighted material, where to find copyright lawyers, etc. en-us Thu, 24, Jul 2008 00:00:00 CDT Thu, 24, Jul 2008 00:00:00 CDT Copyright Articles 1.0 (http://copyright-articles.com) http://blogs.law.harvard.edu/tech/rss 3600 http://copyright-articles.com/articles/Features-vs--Benefits---The-Mystery-Revealed-7.html Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and how do you turn features into them? Let's ... Thu, 24, Jul 2008 00:00:00 CDT http://copyright-articles.com/articles/Copywriting-Makeover--The-Value-of-Being-Crystal-Clear--Part-1-of-2-491.html by Karon Thackston ? 2006 http://www.copywritingcourse.com Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core... Thu, 24, Jul 2008 00:00:00 CDT http://copyright-articles.com/articles/How-To-Make-Your-Sales-Letters-Bullet-Proof-35.html I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before you sit down to write your sales letters or dir... Thu, 24, Jul 2008 00:00:00 CDT http://copyright-articles.com/articles/Where-Can-You-Find-The-Best-Resources-For-Technical-Writing-331.html As a freelance writer, it is important that you have a solid foundation for your skill. In many cases, though, there may be a need to use technical writing resoures to excel. Because there are many fields in which an individual can work in, there are just as many different bits of knowledge t... Thu, 24, Jul 2008 00:00:00 CDT http://copyright-articles.com/articles/What-is-Your-Unique-Selling-Proposition--You-re-Leaving-Money-on-the-Table-if-You-Don-t-Have-One----364.html If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP"). The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your pr... Thu, 24, Jul 2008 00:00:00 CDT http://copyright-articles.com/articles/How-to-grab-Public-Domain-Works-off-the--net-and-Turn-it-into-a-PDF-for-FREE--351.html Excertped from The Writer's Package Version of "Open Your Daily Newspaper & MAKE MONEY!" Copyright 2005 Found Secrets How To Grab Public Domain & (Other Non-copyrighted Works) Off Of The 'Net and Turn Them (As Well As Other written Works Into PDFs) For those unaware of the cash potential o... Thu, 24, Jul 2008 10:42:28 CDT http://copyright-articles.com/articles/Writing-The-Before---After-Formula-436.html The <strong>Before and After Scenario</strong> is one of the oldest, and best, methods used by advertisers and copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life. A "Before-Scenario" depicts a ... Wed, 23, Jul 2008 08:38:31 CDT http://copyright-articles.com/articles/Calls-To-Action--Making-Them-Fit-Makes-All-the-Difference-143.html by Karon Thackston ? 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action a... Tue, 22, Jul 2008 05:44:45 CDT http://copyright-articles.com/articles/Five-Keys-To-Leaner-And-Meaner-Copywriting-124.html Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply ... Mon, 21, Jul 2008 05:30:48 CDT http://copyright-articles.com/articles/Simple-Copywriting-Tactic-All-But-Forces-Your-Prospects-To-Read-Every-Single-Word-Of-Your-Ad-576.html If you'd like to get the focused, undivided attention of anyone who reads your copy, no matter how many distractions he or she is bombarded with, then this article will show you how. Listen to this: Do you know what a "hook" is? A hook is a phrase, idea or maybe just a couple words that "ho... Sun, 20, Jul 2008 05:21:37 CDT http://copyright-articles.com/articles/The-Easiest-Way-to-Create-Articles---Public-Domain--388.html There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the top... Sat, 19, Jul 2008 05:18:35 CDT http://copyright-articles.com/articles/The-Power-of-the-Press-Release---Generating-Effective-Media-Coverage-Results-126.html Producing an effective press or media release is one of those tasks that initially seems quite straight-forward - that is, until you actually sit down at your computer to draft one yourself. ?First there's the writing - a process that can instantly cause beads of sweat to form on your over-stress... Fri, 18, Jul 2008 05:13:38 CDT http://copyright-articles.com/articles/The-Power-of-Testimonials---Unleash-the-Marketing-Prowess-of-Credibility-295.html Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive. If people do not believe in your product then you can forget them ever purchasing from you because who ... Thu, 17, Jul 2008 00:09:42 CDT http://copyright-articles.com/articles/eaae-552.html fafgttwr trwt wrt wrt rt wrtw fafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgttwr trwt wrt wrt rt wrtwfafgtt... Wed, 16, Jul 2008 00:05:46 CDT http://copyright-articles.com/articles/Choosing-Keywords-That-Bring-the-Best-Results-82.html by Karon Thackston ? 2003 http://www.copywritingcourse.com As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me ... Mon, 14, Jul 2008 23:55:30 CDT