This Copywriting Trick Is Guaranteed To Make Your Copy Read Faster, Easier, And More Smoothly
By: Ben Settle
If you want to make your copy read quickly and smoothly -- without a bump or a "bobble" -- making it as easy as possible for your customers to read your entire ad in one sitting...without getting distracted, bored or confused...then this article will show you how.
Do you know what a "transition" is?
Transitions are little sentences, phrases and words that help connect paragraphs together. And what they do is guide your readers to wherever you want them to go by making it easier for their brains to follow along.
Sometimes they take your reader from one idea to another. Sometimes they guide your reader from one thought to a related thought. Sometimes they simply ask a question. It really just depends on the context of what you're trying to do in your pitch.
Here are a few examples:
Listen to this:
There's more. A lot more. Like...
Here's what I mean:
Now get this:
What are your options?
And here's more good news:
Think about it.
Here's the weird thing:
The truth is this:
This is amazing enough, but even more remarkable is the fact that...
It all boils down to this:
Even better...
And so on and so forth.
There are thousands (probably tens of thousands) of transitions you can use. But there's only about 80 I use regularly. Each of which is taken directly from real sales letters that have all been proven to pull in hundreds of thousands, if not millions (even tens of millions) of dollars.
When I'm stuck for a good transition I simply glance over this list of "transistors" until I see one I like. And you can download these exact transistors for your own use at http://bensettle.net/newsletters/Transitions.pdf
Like I said, there are tens of thousands of different transitions you can use. But these particular transitions have made copywriting a hundred times easier for me. And they can do the same for you.
About The Author:
Ben Settle is one of the few direct response copywriters in the world who really puts his money where his mouth is - structuring his deals so he gets paid only from the results of the sales - and not on any up-front fees. Although Ben is not currently accepting new clients, he freely shares his ideas and tactics on his blog at: http://bensettle.com