Simple Copywriting "Tweak" Lets You Triple Your Sales Fast - With Minimal Time And Effort
By: Ben Settle
If you would like to multiply the sales of all your products -- without having to make a lot of changes in your current copy, and do it fast -- then this article will show you how.
Listen to this: One of the most profitable skills you can ever have is the ability to create brand new markets for your existing products and services. Doing so can literally triple your sales very quickly, with minimal time and effort.
For example, last year I wrote a sales letter for a product that shows people how to buy large, multi-million dollar businesses, without any credit, banks or prior business experience. It sells like crazy. But, if we'd stopped there, we'd have left a ton of money on the table.
So instead, almost immediately after the original letter was finished, I adapted the letter to people who invest in real estate.
I didn't sell them on buying businesses as much as I did on the fact when they do buy a business, they can take the hundreds of thousands of dollars in cash flow their business rakes in and buy as much property as they want.
We essentially "created" a brand new market -- the real estate investor market -- for the product. We tested it on a list of property investors and the product flew off the shelves.
After that, we adapted the original letter to other niches -- people who invest in the stock market, people looking to buy a vending machine business (a very popular "fad" last year), people looking to buy an ATM business, Jewish people looking to start or buy a business, etc.
They didn't all work, but when we tested these letters, we found many of them pulled enough sales to justify our efforts. Sales we would not have gotten if we hadn't tried.
And you can just as easily do the same thing.
All it takes is doing your homework on what people want and seeing how your product or service fulfills that want.
Usually it takes just a few minor "tweaks" to your main sales letter and you're off to the races.
About The Author:
Ben Settle is one of the few direct response copywriters in the world who really puts his money where his mouth is - structuring his deals so he gets paid only from the results of the sales - and not on any up-front fees. Although Ben is not currently accepting new clients, he freely shares his ideas and tactics on his blog at: http://bensettle.com